ABOUT ME
I am Joel Williams, a creative strategist, music marketer, and event curator with a passion for shaping culture through immersive experiences and innovative storytelling. From launching grassroots music activations to curating underground events, I specialize in bridging the gap between artists, brands, and engaged communities.
With a background in music marketing, strategic partnerships, and live event production, I’ve worked with industry leaders like Universal Music Group, Republic Records, and Beatport to amplify artist campaigns and build meaningful fan engagement. Whether it's integrating music into brand narratives, crafting compelling social content, or throwing unforgettable events, my work is all about driving authentic connections that leave a lasting impact.
Currently, I'm expanding my creative ventures through Boiler Room Tallahassee and Beatport’s Campus Reps program, while also developing AI-driven tools to revolutionize music marketing. Always exploring new ways to innovate, collaborate, and elevate the culture—let’s connect and create something incredible.
RAP IS ART.
In honor of Black Music Month and Juneteenth, I created a mix to spotlight some of the sounds that defined hip hop for generations. These sounds represent expression in its truest form, in an era where music was actively suppressed, ultimately brewing the creativity and individuality of our current generation.