Activations

As a strategic partner under 1824, I have successfully orchestrated a series of impactful activations for universal artists, seamlessly coordinating partnerships and executing events that have engaged hundreds of attendees. Each activation was meticulously designed to amplify the artists' presence and foster meaningful connections with their audience. Through tailored experiences and innovative collaborations, I have driven both excitement and engagement, solidifying the artists' positions in the industry while enhancing their brand visibility. This role has been instrumental in creating memorable moments that resonate with fans and elevate the overall creative experience.

Nicki Minaj Pinkprint Anniversary

To celebrate the 10th anniversary of Nicki Minaj’s The Pinkprint, I developed a college bar activation at Yiannis in Tallahassee, integrating themed visuals, exclusive merch giveaways, and a curated DJ set highlighting the album’s impact. The event tapped into Nicki’s core fanbase, creating a nostalgic and immersive experience that drove engagement and social buzz.

Miranda Lambert - Postcards From Texas

I executed a bar activation at Ken’s Tavern for the release of Miranda Lambert’s Postcards from Texas, where patrons enjoyed a first listen of the album while receiving themed merchandise. The event drew a crowd of 300 attendees, successfully integrating Miranda’s music into a lively social setting while reinforcing her presence among college-aged country fans.

The Weeknd – Hurry Up Tomorrow

For The Weeknd’s Hurry Up Tomorrow campaign, I orchestrated, set up, and DJed an immersive listening event that brought the album’s dark, cinematic themes to life. The activation featured curated visuals, ambient lighting, and a high-energy music experience that mirrored the album’s atmosphere. By seamlessly blending live DJing with an album-focused experience, I engaged fans in an unforgettable way, driving word-of-mouth promotion and digital buzz.

Gracie Abrams

For the release of The Secret of Us, I secured a partnership with Argonaut Coffee in Tallahassee to curate a specialty matcha lemonade inspired by the album’s themes. This unique collaboration engaged Gracie Abrams’ fanbase in an organic way, generating local buzz while aligning her music with a lifestyle-focused experience that resonated with college students.