Asset Creation
As a strategic partner at 1824 and A&R intern at Quality Control, I have developed a diverse array of content and assets aimed at enhancing social and digital campaigns. My focus has centered on crafting compelling narratives and visually engaging materials that resonate with target audiences. From dynamic social media posts and eye-catching graphics to insightful blog articles and interactive multimedia content, each piece has been tailored to meet specific campaign objectives. By leveraging data-driven insights and trend analysis, I ensure that all assets not only capture attention but also drive engagement, fostering stronger connections between brands and their consumers. My strategic approach combines creativity with analytical rigor, resulting in campaigns that elevate brand presence in the digital landscape.
Quality Control Music BMM Graphics
To help amplify Quality Control Music’s Black Music Month campaign, I designed a suite of custom graphics that highlighted the label’s legacy, new roster, and cultural influence. These visuals were strategically deployed across QC’s social platforms throughout the month, reinforcing brand identity and fan engagement. The campaign was a success, boosting awareness of QC’s impact and driving consistent interaction from fans, artists, and industry peers across the entire celebration.
Kendrick Set List Challenge
To support Kendrick Lamar’s label in engaging fans ahead of his Super Bowl performance, I created a curated DJ mix predicting what his setlist could be. I then produced a dynamic video reel overlaying multiple Kendrick music videos with their corresponding songs, giving fans a visual and sonic preview of what to expect. The activation successfully sparked conversation and speculation, generating 8K+ video views and amplifying fan excitement leading up to the event.
Muni Long Slow Grind
For the release of Muni Long’s Slow Grind , I partnered with a campus-based creator to host exclusive listening sessions where fans got an early listen and shared their reactions in real time. I captured the experience in a social-first reel, which garnered 10K+ views, amplifying fan engagement and anticipation for the track’s release.
Pink Friday 2
To celebrate the release of Nicki Minaj’s Pink Friday 2, I recreated and photographed five of her most iconic looks, paying tribute to her signature styles throughout the years. This visual activation not only honored her influence in music and fashion but also provided a unique, fan-driven experience that reinforced the album’s aesthetic and legacy.
